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Bona Bakery | Brand Identity
February 2018 
Bona Bakery combats gentrification through experimental pricing structures and a radical mission: that quality foods should be available to everyone, regardless of race, zip code, or economic status. My concept situates Bona at 40th and Troost Avenue in Kansas City, MO, the unofficial color line of Kansas City’s segregated history and the current focus of urban development projects.