35th Annual Virtual Purim Ball
2021 Annual Gala Branding and Invitation Suite 

For its 35th iteration in February 2021, the Purim Ball migrated from in-person to digital. Inspired by the new, online format, our team imagined the concept “Where’s the Party?”– alluding to the dizzying charade of a party with no fixed address, and themes of hiding that are central to the Purim story.

I designed and hand-illustrated a series of items central to the Jewish Museum and Purim celebration, including masks, noisemakers, hamentaschen, and artworks from the collection. The invitation to the event includes 6 pieces, and other items (including scarves and VVIP party favors). Completed under the direction of Yeliz Secerli.