Naomi Shultz is a graphic designer based in New York City, specializing in brand systems, environments, and thoughtful solutions across art, culture, and commerce. Currently a senior designer at Equinox. Previously at Droga5 and the Jewish Museum


︎︎︎ VIRTUES for EQUINOX (2023) 
Art direction and concept development for Equinox’s ad-hoc renovation work—based on the four cardinal virtues—embedded in tonality and ruled by esoteric symbolism and ambiguous meanings. In collaboration with Vanina Kim (ACD), Ben Kellogg (Artist), and Rad Mora (3D).



︎︎︎ NEW YORK JEWISH FILM FESTIVAL for THE JEWISH MUSEUM and FILM AT LINCOLN CENTER
Identity development for the annual film event co-hosted by Lincoln Center and The Jewish Museum, led by Yeliz Secerli.



︎︎︎ HARE WITH AMBER EYES for THE JEWISH MUSEUM
Exhibition design and concept exploration for the Jewish Museum’s fall 2021 exhibition.



︎︎︎ BRANDING for BILLIE’S GROCERY
 Off-beat, goat inspired illustrations with sensible and fun typography define the visual identity concept for a Kansas City-based restaurant. Studio: Design Ranch, KCMO



︎︎︎ 35th ANNUAL PURIM BALL for THE JEWISH MUSEUM (2021)
6-piece invitation design suite featuring hand-drawn kaleidoscopic illustrations, led by Yeliz Secerli with support from Christie Zhong.